Practice · AI & automation

Put the repetitive half of marketing on autopilot.

Lead routing, nurturing, reporting and budget shifts are decisions with rules behind them. We encode those rules — and where judgment is needed, we hand it to models that learn from your own data, with a person reviewing the output.

Book an automation audit See how it works
The problem

Your team is doing work a system should be doing.

Leads go cold

A form fills at 9pm and someone answers on Thursday. Response time is the single biggest lever most teams ignore.

Reporting eats the week

Numbers are copied between platforms by hand, then argued about because no two sources agree.

Budget moves too slowly

Spend gets rebalanced once a month, long after the signal that should have triggered it.

What we build

Four layers, built in order.

LAYER 01 — DATA
Clean, connected sources

UTM conventions, server-side conversions, deduplicated contacts, and a CRM that reflects what actually happened.

LAYER 02 — WORKFLOWS
Rules that never sleep

Instant routing, sequenced follow-up, lifecycle transitions and internal alerts, built in HubSpot and connected tools.

LAYER 03 — MODELS
Scoring and forecasting

Lead scores trained on your closed-won history, plus spend recommendations that respond to pipeline, not clicks.

LAYER 04 — CONTENT
Assisted production

Ad variants, landing copy and email drafts generated against your brief and voice, then edited by a human before launch.

Lead routing workflow LIVE
TRIGGER
Form submitted — Demo request
ENRICH
Company size, sector, prior sessions
SCORE
Model returns 0.82 — high intent
ROUTE
Assign to senior rep · WhatsApp within 5 min
LOG
Deal created · attribution written back
EXAMPLE FLOW — YOURS WILL DIFFER
Engagement

From audit to running system in about eight weeks.

WEEK 1–2
Audit

Stack review, data quality check and a written map of every manual step worth removing.

WEEK 3–4
Foundations

Tracking, integrations and CRM structure put in place so the rest has something solid to sit on.

WEEK 5–6
Build

Workflows and scoring go live in stages, each one tested against real traffic before the next.

WEEK 7–8
Handover

Documentation, team training and a monthly review cadence — you own the system, we stay on call.

Stack

We work inside your tools.

No proprietary platform to rent. Everything we build lives in software you already own and can keep running without us.

HUBSPOT
GOOGLE ADS
META ADS
GA4
MAKE
WHATSAPP API
Next step

Start with the audit.

Bring us your stack and a month of data. You'll leave with a prioritized list of what to automate first, whether or not you work with us.

Book a call Back to overview